JMP ARTISAN PERFUMES

Aromas have the almost magical power to evoke memories and stimulate associations. We smell a characteristic aroma, whether it be freshly baked bread, perfume or the morning newspapers at the newsagent’s, and absorb this experience with our whole being without the agency of consciousness. It is, therefore, surprising that, although we know what Kraków looks like, we have not asked ourselves so far: what does Kraków actually smell like? This question was eventually put up by Jakub Pietrynka, an independent Polish perfumer and founder of the JMP Artisan Perfumes brand. Its aromatic interpretation of Kraków combines the aroma of ivy, leather and grassy notes and water accents. This composition was inspired by a walk in Kraków: from the Wawel Castle walls overgrown with vines, the Sunday fair in Kazimierz and old bags sold there, to the grasses of Błonia Park and a rest on a Vistula barge.